I will be talking about writers and blogging at a Leicester Writers’ Club panel in May this year so some blog articles between now and then may explore issues around blogging.
Blogging won’t suit every writer and, like any form of promotion, it’s only worth doing if you can do it well. It won’t suit a writer if
- You find hard to write non-fiction alongside fiction so would have to take a break from blogging in order to write poems or would have to stop writing poems in order to blog;
- You think you need to have a blog but aren’t sure what it’s for or how it can help promote your writing;
- You don’t have time to regularly write and post articles – you don’t have to post articles daily but you do need to keep to a schedule;
- You have a flurry of initial ideas but can’t see how to sustain it;
- You don’t see how a blog fits in with your other writing and promotional activities.
Blogging will work if
- You can see how blogging complements your other writing and promotional activities;
- You won’t run out of article ideas – you don’t need to schedule a year ahead but you need to be confident that you can sustain and keep adding to your blog;
- You know it won’t be a time suck and you can write blog articles as well as writing poems, etc;
- You have figured out who your blog audience is and how to target articles to them;
- You know blogging will only indirectly promote your work – it’s not about selling you or your poems but showing that you can write and communicate.
Getting a single poem published in a magazine feels great, but most poets want that poem to be a foundation brick to building a up a body of published work and a reputation to impress a publisher sufficiently to make an offer of publishing a collection. A blog is like that: you have to be in for the long haul.
The panel event will be at Leicester Writers’ Club on Thursday 19 May 2016 at Phoenix Arts from 7pm. Tickets for non-Club members are £5 on the door.