Readers won’t find your blog unless they know that it exists and where to find it. There’s no one right way to promote a blog, just as there’s no one way to promote a book, you have to pick which marketing tools suit you best. Essentially there are three main strands to promoting a blog: search engine optimisation (covered in an earlier post), social media, and indirect/offline tools.
Social Media Promotion
- Add an about page to your blog – this is to give readers of your blog reassurance that you have the authority to write on your blog’s topic so mention publications, relevant qualifications and links to where readers can buy your books or read more of your work.
- Allow people to subscribe to or follow your blog so they can be alerted to new posts without having to keep returning to your blog to see if there’s anything new to read.
- Add your blog address to your social media profiles.
- Use status updates to alert potential readers to new posts. But make sure your status updates aren’t just alerting readers to your own blog: post links to blog articles on similar topics, other reviews of books you’ve reviewed, retweet and share links others have posted. Social media is about sharing, not just self-promotion.
- Thank people who retweet or share your posts (and return the courtesy by sharing or retweeting others’ blog posts that you like) but don’t directly ask for retweets/shares. If your posts are engaging and useful people will share them without being asked.
- If relevant, share links to your blog posts with e.g. Facebook groups or writers’ forums, but ensure that you are sharing a relevant link and that the group welcomes such links. Rather than just posting a link to your blog article, explain why you think it’s useful or relevant.
- If you send out a newsletter, include a round-up of recent blog articles with a summary and links to the articles.
Indirect and Offline Promotional Tools
- Add your blog address to your email signature
- Mention your blog in your writer’s biography
- Include your blog address on business cards or other promotional materials
- Where appropriate, mention that you have a blog when giving readings, talks or interviews.
The Social Media and Writers panel event will be at Leicester Writers’ Club on Thursday 19 May 2016 at Phoenix Arts from 7pm. Tickets for non-Club members are £5 on the door.