2020 was the year of the review request. Poetry books are best sold through live poetry readings and while book launches and readings moved online, online events don’t currently generate the sales that in real life events do. Reviews became more significant as a way of creating a buzz for a book to attract potential buyers. However, the number of reviewers didn’t expand to absorb the demand. There were times during lockdown when I was getting three requests a day.
Writing a good review is not something that can be done quickly. Unlike a blurb or a puff piece, where someone is providing a quote to be used on a book cover or as part of the book’s promotional material, a good review can’t be written after skimming through a few pages. A reviewer needs time to read the book, usually at least twice, consider the contents and draft a review. I wrote a behind the scenes article on book reviewing for The Blue Nib which explains the review process.
I write reviews for The Blue Nib, The High Window Journal, The Journal, London Grip, Sabotage Reviews and this blog. I was the first person to win the Saboteur Award for Best Reviewer twice. I have decades of experience. I have one of the quickest turn around times in poetry reviewing, although I review around my own writing and other commitments. Even so, the most I can manage is three reviews per week (in short term bursts; this unsustainable in the longer term), not three per day.
‘No’ is not a word anyone likes to hear, but no was what some review requesters were going to have to hear. Here were things requesters did that made it easier to say no:
Didn’t Read the Guidelines
My review policy is here. Notice I ask for an email giving me details of the book/pamphlet and poet. I do not ask for the manuscript itself at the request stage. I only want to see a manuscript if I’ve agreed to review. Sending the complete manuscript is presumptuous and I’m not obliged to review just because you asked.
Made a Public Request
Yes, it’s tedious searching out reviewers’ contact details and contacting them directly. Far easier just to post on social media and tag a few reviewers.
However, making a public request places an obligation on the reviewer to make a public reply. Ignoring a post you’re tagged in makes you look lazy or arrogant. A reviewer who needs to turn down the request, either because it’s not something they’d review or because they don’t have time to review it, makes the reviewer look like the bad guy.
So a public request feels like the requester is bullying the reviewer into saying yes.
If you can’t find a reviewer’s contact details, try a private or direct message or contact a magazine they review for.
Targeted the Wrong Reviewer
Generally I don’t do non fiction or children’s books. A reviewer whose focus is historical novels is not going to appreciate your cyberbot space opera. At The Blue Nib and on this blog, I review books/pamphlets I think are going to interest readers. A good review is more likely to be forthcoming from someone who’s as passionate about your subject as you are.
Also bear in mind that individual reviewers generally don’t get to decide what a magazine reviews. They might be able to make recommendations, but the reviews editor makes the decision and that’s where your request needs to go.
Don’t Share Reviews
It takes seconds to click a ‘retweet’ or ‘share’ button on social media. If you don’t share reviews of your books or anthologies that have included your work, don’t be surprised if reviewers are reluctant to say yes to review requests. A share is as good as a thank you. It’s also for your benefit: you get a bigger audience for the review of your work.
Ask a Reviewer to also post to other review sites
I get it: you’d like to see reviews of your book/pamphlet on goodreads, Amazon, other booksellers and anywhere that takes reviews. However I’ve blogged on why I don’t post my reviews to other sites here.
Check Your Search Engine Results Pages
Reviewers are writers, writers do their research. I’m also an avid reader and subscriber to publishers’ lists so usually when I get a review request I am likely to know either the poet because I’ve seen their work in poetry magazines or the publisher because I’ve read other publications from them. On the occasion where I’ve not heard of a publisher or poet, I’m not going to take an author information sheet or publisher’s blurb at face value. I’m going to stick names into a search engine. What I see in the results matters.
A new-to-me publisher is more likely to be a source of interest, particularly if I’m familiar with poets in their forthcoming publications list or familiar with the work of the people setting up the new publisher or can see reviews of their other publications.
A new-to-me poet is also more likely to be a source of interest, particularly if the search engine results pages show links to their work in poetry magazines and other publications or links to spoken word and live literature events.
Even if there’s no publication history, someone who is a member of/helps with a local writers’ group or spoken word night or reviews or blogs or contributes to the literary ecosystem is going to be of more interest than a request from someone unknown with no such connections.
However if a search engine results page shows listings for the publication but no other publications and an interview where the poet appears to boast about not reading contemporary poetry because poets writing now are “mere poetasters”, yet is asking one of the people they’ve just insulted to help promote their work by writing a review, that’s an easy no.
My maximum review capacity is up to 2 books per week or 104 books per year. In 2019 I wrote 92 reviews. In 2020 I wrote 119.
Emma Lee’s The Significance of a Dress is available from Arachne Press. The link also has a trailer featuring the title poems and samples of some of the poems from the collection. It is also available as an eBook.